How can SEO Help?

SEO (search engine optimisation) is about making your website in such a way that it will appear higher in the search rankings.

Every website owner wants people to see their site and if they are selling something, to buy from them. With help, designers & site owners alike can make sure they include the elements in the site that will appeal to both human visitors and search engines.

Use the Rules to your Advantage

The important thing to remember is that if you stick to the fair rules established by search engines & spend a little time at the coding stage of the design process, you can influence the position you get in the "natural/organic" results listings.

Understand what Search Engines Expect & Deliver It

SEO on it's own will not solve all the problems of a badly designed site. Both humans and search engines expect a web site to contain unique and fresh content (see the Search Engines section for more of what search engines expect to see - or more importantly - what they do not like to see!)

Understanding Search Engine Advertising

The best way is to consider all Search Engines as electronic "telephone-type" directories. The owning companies sell advertising space to corporate and large space users and this enables them to provide space for "free" line type entries.

The paid for advertising is offered in various packages to suit the marketplace (and raise the relevant income/profit needed). And the "free" entries are limited to certain space/detail constraints. The "free" adverts do, in many cases, make up the bulk of the results presented although there is no guarantee that will always be so,

Webcritique.org is mainly aimed at those who wish to get maximum benefit from the "free" or more rightly "natural" or "organic"  results listings.

Things You Can Do to Influence The Listing Your Site Can Get

• Ensure your site has been built and is maintained using acceptable practices
• Take advantage of the HTML & Meta tags located in the HEAD section of your pages
• Link with care to other sites
• Be wary to those wanting to link to you.
• Submit your site manually to Google & other search engines
• Monitor, test, adjust, test and monitor your site

Hopefully Webcritique.org can give you some guidance on how to best influence your websites search engine listing.